Exploring public relations

Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour pho...

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Bibliographic Details
Main Author: Tench, Ralph
Other Authors: Yeomans, Liz
Format: Book
Published: Harlow : FT Prentice Hall, c2009.
Edition:2nd ed.
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Summary:Exploring Public Relations is the definitive academic text on Public Relations. This second edition continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text
Physical Description:xxix, 666 p. : some col. ill. ; 27 cm.
Bibliography:Includes bibliographical references and index
ISBN:9780273715948