Integrated advertising, promotion, and marketing communications
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Upper Saddle River, N.J. :
Prentice Hall,
©2010.
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| Edition: | 4th ed. |
| Subjects: | |
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| Physical Description: | xxi, 454 p. : ill. (chiefly color) ; 28 cm. |
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| Bibliography: | Includes indexes |
| ISBN: | 9780138157371 |