Clow, K. E., & Baack, D. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Prentice Hall.
Цитирование в стиле Чикаго (17-е изд.)Clow, Kenneth E., и Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, 2010.
Цитирование MLA (9-е изд.)Clow, Kenneth E., и Donald Baack. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Prentice Hall, 2010.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.