Integrated advertising, promotion, and marketing communications
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 图书 |
| 出版: |
Upper Saddle River, N.J. :
Pearson Prentice Hall,
©2007.
|
| 版: | 3rd ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
Mzumbe University Main Campus Library
| 索引号: |
659.1 CLO |
|---|---|
| 复印件 | On Shelf |
| 复印件 | On Shelf |
| 复印件 | On Shelf |