Manager's guide to marketing, advertising, and publicity /
Outlines a comprehensive and concise overview of how to develop effective marketing, advertising, and publicity campaigns, offering coverage of how to brand and position products by following a series of twelve specific principles. Original.
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| Format: | Book |
| Published: |
New York :
McGraw Hill,
c2010.
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Mzumbe University Main Campus Library
| Call Number: |
659.1 CAL |
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| Copy | On Shelf |
| Copy | On Shelf |