Manager's guide to marketing, advertising, and publicity /

Manager's guide to marketing, advertising, and publicity /

Outlines a comprehensive and concise overview of how to develop effective marketing, advertising, and publicity campaigns, offering coverage of how to brand and position products by following a series of twelve specific principles. Original.

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Detalhes bibliográficos
Autor principal:	Callen, Barry
Formato:	Livro
Publicado em:	New York : McGraw Hill, c2010.
Assuntos:	Marketing. Advertising. Publicity.
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

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