International marketing and export management /

The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

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书目详细资料
主要作者: Albaum, Gerald
其他作者: Duerr, Edwin
格式: 图书
出版: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008.
版:6th ed.
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