International marketing and export management /
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
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| Formato: | Livro |
| Publicado em: |
Harlow, England ; New York. :
Financial Times/Prentice Hall,
c2008.
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| Edição: | 6th ed. |
| Assuntos: | |
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Sumário:
- Preface Chapter 1 International Marketing and Exporting Chapter 2 Bases of International Marketing Chapter 3 The International Environment: Culture, Economic Forces, Political/Legal, and Competition Chapter 4 Export Market Selection: Definition and Strategies Chapter 5 Information for International Market(ing) Decisions Chapter 6 Market Entry Strategies Chapter 7 Export Entry Modes Chapter 8 Nonexport Entry Modes Chapter 9 Product Decisions Chapter 10 Pricing Decisions Chapter 11 Financing and Methods of Payment Chapter 12 Promotion and Marketing Communication Chapter 13 Handling Export Orders and Supply Chain Management Chapter 14 Organization of International Marketing Activities