International marketing and export management /
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
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| Autor principal: | |
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| Formato: | Libro |
| Publicado: |
Harlow, England ; New York. :
Financial Times/Prentice Hall,
c2008.
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| Edición: | 6th ed. |
| Materias: | |
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| Sumario: | The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena |
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| Descripción Física: | xxvi, 706 p. : ill. ; 25 cm. |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780273713876 |