Spending advertising money : an introduction to media planning, media buying and the uses of media research /
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|---|---|
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| Опубликовано: |
London :
Business Books,
1975.
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| Редактирование: | Completely revised 2nd ed. |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 020 | |a 0220992223 |c TZS 24,030.48 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 659.1 BRO |
| 100 | 1 | |a Broadbent, Simon. | |
| 245 | 1 | 0 | |a Spending advertising money : |b an introduction to media planning, media buying and the uses of media research / |c [by] Simon Broadbent. |
| 250 | |a Completely revised 2nd ed. | ||
| 260 | |a London : |b Business Books, |c 1975. | ||
| 300 | |a xi, 368 p. : |b ill. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Advertising media planning. | |
| 650 | 0 | |a Advertising | |
| 650 | 0 | |a Advertising | |
| 942 | |c BK | ||
| 999 | |c 6290 |d 6290 | ||