Spending advertising money : an introduction to media planning, media buying and the uses of media research /
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| Main Author: | |
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| Format: | Book |
| Published: |
London :
Business Books,
1975.
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| Edition: | Completely revised 2nd ed. |
| Subjects: | |
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| Physical Description: | xi, 368 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0220992223 |