Broadbent, S. (1975). Spending advertising money: An introduction to media planning, media buying and the uses of media research (Completely revised 2nd ed.). Business Books.
Cita Chicago Style (17a ed.)Broadbent, Simon. Spending Advertising Money: An Introduction to Media Planning, Media Buying and the Uses of Media Research. Completely revised 2nd ed. London: Business Books, 1975.
Cita MLA (9a ed.)Broadbent, Simon. Spending Advertising Money: An Introduction to Media Planning, Media Buying and the Uses of Media Research. Completely revised 2nd ed. Business Books, 1975.
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