Global marketing : / Svend Hollensen
Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
Harlow :
Financial Times : Prentice Hall,
c2004.
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| 版: | 3rd ed. |
| 主题: | |
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Mzumbe University Main Campus Library
| 索引号: |
658.84 HOL |
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| 复印件 | On Shelf |