Batra, R., Myers, J. G., & Aaker, D. A. (2008). Advertising management (5th ed.). PHI Learning.
芝加哥风格引文Batra, Rajeev, John G. Myers, 与 David A. Aaker. Advertising Management. 5th ed. New Delhi: PHI Learning, 2008.
MLA引文Batra, Rajeev, et al. Advertising Management. 5th ed. PHI Learning, 2008.
警告：这些引文格式不一定是100％准确.