Cita APA (7a ed.)

Batra, R., Myers, J. G., & Aaker, D. A. (2008). Advertising management (5th ed.). PHI Learning.

Cita Chicago Style (17a ed.)

Batra, Rajeev, John G. Myers, y David A. Aaker. Advertising Management. 5th ed. New Delhi: PHI Learning, 2008.

Cita MLA (9a ed.)

Batra, Rajeev, et al. Advertising Management. 5th ed. PHI Learning, 2008.