APA (7th ed.) Citation

Batra, R., Myers, J. G., & Aaker, D. A. (2008). Advertising management (5th ed.). PHI Learning.

Chicago Style (17th ed.) Citation

Batra, Rajeev, John G. Myers, and David A. Aaker. Advertising Management. 5th ed. New Delhi: PHI Learning, 2008.

MLA (9th ed.) Citation

Batra, Rajeev, et al. Advertising Management. 5th ed. PHI Learning, 2008.