Business market management : understanding, creating, and delivering value /
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier fi...
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| Format: | Book |
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Upper Saddle River, N.J. :
Prentice Hall,
c1999.
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Mzumbe University Main Campus Library
| Call Number: |
658.8 AND |
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| Copy | On Shelf |