Marketing channels /
"This book is intended for an international audience of practicing and future managers. The subject is marketing channels, the companies that come together to bring products and services from their point of origin to the point of consumption. Marketing channels are the downstream part of a valu...
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| Natura: | Libro |
| Pubblicazione: |
Upper Saddle River, N.J. :
Prentice Hall,
c2001.
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| Edizione: | 6th ed. |
| Serie: | The Prentice Hall international series in marketing
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| Soggetti: | |
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