Introduction to marketing management : text and cases /

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Bibliographic Details
Main Author:	Rewoldt, Stewart H.
Other Authors:	Scott, James D. ( author ), Warshaw, Martin R. ( author )
Format:	Book
Published:	Homewood, Ill. : Richard .D. Irwin Inc, 1981.
Edition:	4th ed.
Subjects:	Marketing > Case studies. Marketing research marketing strategy
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