Rewoldt, S. H., Scott, J. D., & Warshaw, M. R. (1981). Introduction to marketing management: Text and cases (4th ed.). Richard .D. Irwin Inc.
Cita Chicago Style (17a ed.)Rewoldt, Stewart H., James D. Scott, y Martin R. Warshaw. Introduction to Marketing Management: Text and Cases. 4th ed. Homewood, Ill.: Richard .D. Irwin Inc, 1981.
Cita MLA (9a ed.)Rewoldt, Stewart H., et al. Introduction to Marketing Management: Text and Cases. 4th ed. Richard .D. Irwin Inc, 1981.
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