Rewoldt, S. H., Scott, J. D., & Warshaw, M. R. (1981). Introduction to marketing management: Text and cases (4th ed.). Richard .D. Irwin Inc.
Chicago Style (17th ed.) CitationRewoldt, Stewart H., James D. Scott, and Martin R. Warshaw. Introduction to Marketing Management: Text and Cases. 4th ed. Homewood, Ill.: Richard .D. Irwin Inc, 1981.
MLA (9th ed.) CitationRewoldt, Stewart H., et al. Introduction to Marketing Management: Text and Cases. 4th ed. Richard .D. Irwin Inc, 1981.
Warning: These citations may not always be 100% accurate.