Elements of marketing /
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London :
DP publications ltd
c1993.
|
| Edition: | 3rd ed. |
| Subjects: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 781858050213 |c NA | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658. MOR | ||
| 100 | |a Morden Anthony R | ||
| 245 | |a Elements of marketing / |c Anthony R Morden | ||
| 250 | |a 3rd ed. | ||
| 260 | |a London : |b DP publications ltd |c c1993. | ||
| 300 | |a vii ,434 p . : |b ill . ; |c 23 cm. | ||
| 500 | |a Includes index | ||
| 546 | |a eng | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing mix | ||
| 650 | |a Market research | ||
| 650 | |a Consumer behaviour | ||
| 942 | |c BK | ||
| 999 | |c 6244 |d 6244 | ||