Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1994.
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| Edition: | 8th ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
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Mzumbe University Main Campus Library
| Call Number: |
658.8 KOT |
|---|---|
| Copy | On Shelf |