Marketing management : analysis, planning, implementation, and control /
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| Main Author: | |
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| Format: | Book |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1994.
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| Edition: | 8th ed. |
| Series: | Prentice-Hall series in marketing
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| Subjects: | |
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| Physical Description: | xxvi, 801 p. : ill. ; 28 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0137228511 |