Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). Prentice-Hall.
芝加哥风格引文Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1994.
MLA引文Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Prentice-Hall, 1994.
警告：这些引文格式不一定是100％准确.