Citazione Stile APA (7a Edizione)

Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). Prentice-Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1994.

Citatione MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Prentice-Hall, 1994.