Cita APA (7a ed.)

Kotler, P. (1994). Marketing management: Analysis, planning, implementation, and control (8th ed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1994.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 8th ed. Prentice-Hall, 1994.