Principles of marketing

This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making

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Bibliographic Details
Other Authors:	Kotler, Philip, Armstrong, Gary, Sounders, John, Wong, Veronica
Format:	Book
Published:	Prentice-Hall Europe : London, c1999
Edition:	2nd ed.
Subjects:	Marketing management Market competition Customer relations > Management
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