Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
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| Other Authors: | , , , |
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| Format: | Book |
| Published: |
Prentice-Hall Europe :
London,
c1999
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| Edition: | 2nd ed. |
| Subjects: | |
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