Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
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| Altri autori: | , , , |
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| Natura: | Libro |
| Pubblicazione: |
Prentice-Hall Europe :
London,
c1999
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| Edizione: | 2nd ed. |
| Soggetti: | |
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| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 0132622548 |c TZS 65,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 PRI | ||
| 245 | |a Principles of marketing |c / Philip, Kotler, Gary Armstrong, John Sounders, and Veronica Wong | ||
| 250 | |a 2nd ed. |b Second European edition | ||
| 260 | |a Prentice-Hall Europe : |b London, |c c1999 | ||
| 300 | |a xxiii, 1031 p. : |b some col. ill. ; |c 28 cm | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 520 | |a This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making | ||
| 650 | |a Marketing management | ||
| 650 | |a Market competition | ||
| 650 | |a Customer relations--Management | ||
| 700 | |a Kotler, Philip | ||
| 700 | |a Armstrong, Gary | ||
| 700 | |a Sounders, John | ||
| 700 | |a Wong, Veronica | ||
| 942 | |c BK | ||
| 999 | |c 6240 |d 6240 | ||