Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
Guardado en:
| Otros Autores: | , , , |
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| Formato: | Libro |
| Publicado: |
Prentice-Hall Europe :
London,
c1999
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| Edición: | 2nd ed. |
| Materias: | |
| Etiquetas: |
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| Sumario: | This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making |
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| Descripción Física: | xxiii, 1031 p. : some col. ill. ; 28 cm |
| Bibliografía: | Includes bibliographical references and indexes |
| ISBN: | 0132622548 |