Principles of marketing
This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making
محفوظ في:
| مؤلفون آخرون: | , , , |
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| التنسيق: | كتاب |
| منشور في: |
Prentice-Hall Europe :
London,
c1999
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| الطبعة: | 2nd ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| الملخص: | This is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making |
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| وصف مادي: | xxiii, 1031 p. : some col. ill. ; 28 cm |
| بيبلوغرافيا: | Includes bibliographical references and indexes |
| ردمك: | 0132622548 |