Kotler, P., Armstrong, G., Sounders, J., & Wong, V. (1999). Principles of marketing (2nd ed.). London.
芝加哥风格引文Kotler, Philip, Gary Armstrong, John Sounders, 与 Veronica Wong. Principles of Marketing. 2nd ed. Prentice-Hall Europe: London, 1999.
MLA引文Kotler, Philip, et al. Principles of Marketing. 2nd ed. London, 1999.
警告：这些引文格式不一定是100％准确.