Citazione Stile APA (7a Edizione)

Kotler, P., Armstrong, G., Sounders, J., & Wong, V. (1999). Principles of marketing (2nd ed.). London.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, Gary Armstrong, John Sounders, e Veronica Wong. Principles of Marketing. 2nd ed. Prentice-Hall Europe: London, 1999.

Citatione MLA (9a ed.)

Kotler, Philip, et al. Principles of Marketing. 2nd ed. London, 1999.