Principles of marketing

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Book
Published:	New Jersey : Prentice - Hall International,Inc c1994
Edition:	6th ed.
Subjects:	Consumer markets Market segmentation Promoting products
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	658.8 KOT
Copy	On Shelf