APA (7th ed.) Citation

Ralph E. Mason, Husted Stewart W., Lynch Richard L., & Rath Patricia Mink. (1995). Marketing practices and principles (5th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Ralph E. Mason, Husted Stewart W., Lynch Richard L., and Rath Patricia Mink. Marketing Practices and Principles. 5th ed. New York: McGraw-Hill, 1995.

MLA (9th ed.) Citation

Ralph E. Mason, et al. Marketing Practices and Principles. 5th ed. McGraw-Hill, 1995.