Ralph E. Mason, Husted Stewart W., Lynch Richard L., & Rath Patricia Mink. (1995). Marketing practices and principles (5th ed.). McGraw-Hill.
Style de citation Chicago (17e éd.)Ralph E. Mason, Husted Stewart W., Lynch Richard L., et Rath Patricia Mink. Marketing Practices and Principles. 5th ed. New York: McGraw-Hill, 1995.
Style de citation MLA (9e éd.)Ralph E. Mason, et al. Marketing Practices and Principles. 5th ed. McGraw-Hill, 1995.
Attention : ces citations peuvent ne pas être correctes à 100%.