Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control /

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Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets

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Autore principale: Kotler, Philip
Natura: Libro
Pubblicazione: Englewood Cliffs, N.J. : Prentice-Hall, c1988.
Edizione:6th ed.
Serie:Prentice-Hall series in marketing
Soggetti:
Marketing
Marketing information system
Managing service
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Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control / di Kotler, Philip

Pubblicazione 1994
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Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control / di Kotler, Philip

Pubblicazione 1991
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Marketing management : analysis, planning, implementation, and control

Marketing management : analysis, planning, implementation, and control di Kotler, Philip

Pubblicazione 1991
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Marketing management : analysis, planning, implementation, and control /

Marketing management : analysis, planning, implementation, and control / di Kotler, Philip

Pubblicazione 1991
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