Marketing management : analysis, planning, implementation, and control /
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | كتاب |
| منشور في: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1988.
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| الطبعة: | 6th ed. |
| سلاسل: | Prentice-Hall series in marketing
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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جدول المحتويات:
- Understanding marketing management Analyzing marketing opportunities Researching and selecting target markets Designing marketing strategies Planning marketing programs Organizing, implementing, and controlling marketing effort