APA (7th ed.) Citation

Kotler, P. (1988). Marketing management: Analysis, planning, implementation, and control (6th ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1988.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 6th ed. Prentice-Hall, 1988.