Marketing models

Marketing models

Guardado en:

Detalles Bibliográficos
Autor principal:	Lilien Gary L.
Otros Autores:	Kotler, Philip, Moorthy, Sridhar K.
Formato:	Libro
Publicado:	New Delhi : Prentice-Hall of India., c2003
Materias:	Promotion Advertising Strategy
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Advertising and promotion : an integrated marketing communications perspective /
por: Belch, George E.
Publicado: (2004)

Advertising communications & promotion management /
por: Rossiter, John R.
Publicado: (1997)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024)

Strategic advertising management /
por: Percy, Larry
Publicado: (2009)

Integrated advertising, promotion, and marketing communicaitons /
por: Clow Kenneth E.
Publicado: (2009)

Advertising management /
por: Jethwaney, Jaishri N.
Publicado: (2006)

Assessing the effectiveness of advertising /
por: Lovell, Mark
Publicado: (1975)

Advertising: its purpose, principles and practice/
por: Nicholl, David Shelley
Publicado: (1973)

Industrial marketing
por: Dodge, H. Robert
Publicado: (1970)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
por: Broadbent, Simon
Publicado: (1975)

Advertising management
por: Batra, Rajeev
Publicado: (2008)

Contemporary advertising /
por: Arens, William F.
Publicado: (2002)

Advertising /
Publicado: (2010)

International handbook of advertising.
por: Dunn, S. Watson
Publicado: (1963)

Effective advertising : understanding when, how and why advertising works/
por: Tellis, Gerald J.
Publicado: (2006)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2010)

Manager's guide to marketing, advertising, and publicity /
por: Callen, Barry
Publicado: (2010)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2007)

Internet marketing : foundations & applications /
por: Siegel, Carolyn F.
Publicado: (2006)

Research methods in health promotion /
Publicado: (2006)

Advertising Law and ethics /
por: Sawant, Justice, P. B.
Publicado: (2002)

Advertising in modern life /
por: Gloag John
Publicado: (1959)

Advertising principles and practice /
por: Wells William
Publicado: (2006)

Management of international advertising : a marketing approach /
por: Peebles, Dean M.
Publicado: (1984)

Promotion management /
por: Burnett, John J.
Publicado: (1993)

A handbook for the promotion of industrial projects
Publicado: (1980)

Strategic management : theory and application
por: Haberberg, Adrian
Publicado: (2008)

Retailing /
por: Lewson Dale M.
Publicado: (1989)

Foundations of advertising : theory and practice
por: Chunawalla, S. A.
Publicado: (1987)

Media planning /
por: Adams, James R.
Publicado: (1977)

Common sense in advertising
por: Adams, Charles F.
Publicado: (1965)

Advertising media planning /
por: Sissors Jack Zanville
Publicado: (1976)

Cases in advertising and communications management /
por: Greyser, Stephen A.
Publicado: (1981)

Cases and concepts in corporate strategy /
por: Katz, Robert L.

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
por: William Alison
Publicado: (2008)

Principles of marketing
por: Kotler, Philip
Publicado: (1991)

Principles of marketing
por: Kotler, Philip
Publicado: (1994)

Principles of marketing
por: Kotler, Philip
Publicado: (1994)

Manual of marketing management
por: Mnzava's J.A
Publicado: (2001)

The Practical approach to marketing management
por: Morse, Stephen
Publicado: (1967)