Marketing models
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Publicado: |
New Delhi :
Prentice-Hall of India.,
c2003
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| Materias: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 8120314751 |c TZs.25510.2 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 658.8 LIL | ||
| 100 | |a Lilien Gary L. | ||
| 245 | |a Marketing models |c / Gary L. Lilien, Philip Kotler and K. Sridhar Moorthy | ||
| 260 | |a New Delhi : |b Prentice-Hall of India., |c c2003 | ||
| 300 | |a xv,803 p.: |b ill.; |c 22cm | ||
| 504 | |a Includes index | ||
| 546 | |a eng | ||
| 650 | |a Promotion | ||
| 650 | |a Advertising | ||
| 650 | |a Strategy | ||
| 700 | |a Kotler, Philip | ||
| 700 | |a Moorthy, Sridhar K. | ||
| 942 | |c BK | ||
| 999 | |c 6217 |d 6217 | ||