Cita APA (7a ed.)

Lilien Gary L., Kotler, P., & Moorthy, S. K. (2003). Marketing models. Prentice-Hall of India..

Cita Chicago Style (17a ed.)

Lilien Gary L., Philip Kotler, y Sridhar K. Moorthy. Marketing Models. New Delhi: Prentice-Hall of India., 2003.

Cita MLA (9a ed.)

Lilien Gary L., et al. Marketing Models. Prentice-Hall of India., 2003.