APA (7th ed.) Citation

Lilien Gary L., Kotler, P., & Moorthy, S. K. (2003). Marketing models. Prentice-Hall of India..

Chicago Style (17th ed.) Citation

Lilien Gary L., Philip Kotler, and Sridhar K. Moorthy. Marketing Models. New Delhi: Prentice-Hall of India., 2003.

MLA (9th ed.) Citation

Lilien Gary L., et al. Marketing Models. Prentice-Hall of India., 2003.