Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Détails bibliographiques
Auteur principal: Zeithaml, Valarie A.
Autres auteurs: Bitner, Mary Jo, Gremler, Dwayne D.
Format: Livre
Publié: Boston : McGraw-Hill/Irwin, c2006.
Édition:4th ed.
Sujets:
Service industries
Customer services
Marketing.
Accès en ligne:http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
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http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html
http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html
http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html

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