Services marketing : integrating customer focus across the firm /

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Bibliographic Details
Main Author:	Zeithaml, Valarie A.
Other Authors:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Book
Published:	Boston : McGraw-Hill/Irwin, c2006.
Edition:	4th ed.
Subjects:	Service industries Customer services Marketing.
Online Access:	http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
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