Services marketing : integrating customer focus across the firm /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston :
McGraw-Hill/Irwin,
c2006.
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
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