Services marketing : integrating customer focus across the firm /

Services marketing : integrating customer focus across the firm /

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Détails bibliographiques
Auteur principal:	Zeithaml, Valarie A.
Autres auteurs:	Bitner, Mary Jo, Gremler, Dwayne D.
Format:	Livre
Publié:	Boston : McGraw-Hill/Irwin, c2006.
Édition:	4th ed.
Sujets:	Service industries Customer services Marketing.
Accès en ligne:	http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html
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