Services marketing : integrating customer focus across the firm /
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
Boston :
McGraw-Hill/Irwin,
c2006.
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| Edizione: | 4th ed. |
| Soggetti: | |
| Accesso online: | http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
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| LEADER | 00000cam a22000004a 4500 | ||
|---|---|---|---|
| 020 | |a 0072961945 (alk. paper) |c TZS 10,000/= | ||
| 040 | |a MUL |b eng. |e AACR | ||
| 082 | 0 | 0 | |a 658.8 ZEI |
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing : |b integrating customer focus across the firm / |c Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler. |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c c2006. | ||
| 300 | |a xxvii, 708 p. : |b ill. ; |c 27 cm | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Service industries | |
| 650 | 0 | |a Customer services | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Bitner, Mary Jo. | |
| 700 | 1 | |a Gremler, Dwayne D. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
| 942 | |c BK | ||
| 999 | |c 6216 |d 6216 | ||