Services marketing : integrating customer focus across the firm /
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Boston :
McGraw-Hill/Irwin,
c2006.
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| 版: | 4th ed. |
| 主题: | |
| 在线阅读: | http://www.loc.gov/catdir/enhancements/fy0619/2004065642-d.html http://www.loc.gov/catdir/enhancements/fy0619/2004065642-t.html http://www.loc.gov/catdir/enhancements/fy0737/2004065642-b.html |
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| 实物描述: | xxvii, 708 p. : ill. ; 27 cm |
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| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 0072961945 (alk. paper) |